For businesses and performers

Magic That Means Business

Show business is a business. And getting a business noticed is show business.

I have worked trade show floors, car lots, arenas and corporate offices for fifty years. The job is the same in every one of them. Make people stop. Keep them there. Send them away remembering whose name was on the booth.

Troy Milligan and Marianne drawing a crowd at the EXHIBITOR 2006 trade show

Two doors

Which side are you on?

Where the name comes from

It has always worn two hats

Magic That Means Business started as the name I worked my own trade show act under. Later it became the name of the training I teach other performers. Same name, same idea, two kinds of people in the room.

The business owner needs a crowd. The performer needs to be paid properly for bringing one. This site is for both of them.

The record

Some of the work, with dates

1977 newspaper ad for Milligan the Magician at Bolan Motors
Bolan Motors, Dover, Delaware, May 1977. I wrote the ad.
Halftime at ARCO Arena, 1985
Halftime for the Sacramento Kings, ARCO Arena, October 31, 1985.
Troy Milligan in a straitjacket, hanging upside down from a crane
A straitjacket escape, upside down, a hundred feet up.